Wordpress Ecommerce Plugins Comparison Essay



Setting up an online shop has never been easier – I should know, since I wrote our complete guide on the topic, and have developed a few of my own. So I often hear the question: “what’s the best eCommerce plugin for WordPress?” I think it’s only in the last year or so that a clear answer has emerged.

In my previous posts on 10 things to do when setting up an online shop10 Things You Should Do When Starting An Online Store10 Things You Should Do When Starting An Online StoreSetting up a store on the Internet is ridiculously easy. Seriously, if somebody tries to charge you thousands for installing an eCommerce solution, just smack them. The hard part is getting search engines to care...Read More, picking a system was number 1, so let’s take a look at some of the top choices. This is by no means an extensive list, because I’m not in the business of wasting your time by telling you about new plugins that no one uses or cares about. I’m going to assume you actually want to get on with the business of starting a shop, and you’re arriving here perhaps with a few plugins in mind already from your own research. Before we do that though, it’s time for some universal truths.

1. Plugins are expensive

If you’re used to everything being free, you’re in for a shock. Though most WordPress eCommerce platforms are free and open source, the plugins for them are certainly not. In most cases, they range from about $50 anywhere up to $150 depending on the complexity of the features you want to add. If you’re strapped for cash, make a list of absolute bare minimum features you could get by with, and consider choosing a system that includes them by default. Personally, I’ve spent a few hundred dollars on additional features and the themes for my web shops.

2. The theme makes a big difference

Typically WordPress themes are just cosmetic changes – with eCommerce packages I’ve noticed that many premium themes add in a wide variety of complex additional features. When choosing between themes, don’t assume that something you see on one is standard to all themes for that system, because it probably isn’t.

3. It’s a lot harder to tweak

If you’ve worked with WordPress themes before, you’ll have become accustomed to a standard set of template files and very well documented set of functions. The same is not true of eCommerce plugins, and you may find yourself out of your depth when it comes to making even minor visual changes, led down a rabbit of hole of obscure PHP coding.

My advice: pick a theme that you like as it is, and don’t assume you’ll be able to fix little bits here and there.

4. Problems are amplified

WordPress is reasonably simple to fix when it goes wrong, and if you’re self hosting a blog then you’ve probably come across this at some point before. Adding a layer of eCommerce on top of that increases the complexity, making problems more difficult to fix. Then there’s the issue of lost revenue: if you can’t afford to have a site offline for a few hours while you fix something or roll back the latest update, perhaps it’s worth looking at a premium hosted eCommerce platform like Shopify instead.

5. There’s not a lot of difference in features

All three major eCommerce platforms come with basic shop functionality: things like a PayPal payment gateway, shipping and tax options, support for difference currencies, and the ability to integrate into existing themes (albeit poorly). The difference is in the level of support, reliability, documentation, and themes available.

Remember that we’re only looking at WordPress plugins here – if you don’t actually want any WordPress functionality then there’s always the option of a dedicated open source eCommerce solution like Magento. If you’re looking for a more detailed review of every available eCommerce plugin for WordPress, check out SellWithWP.

On with the round-up then!

WP-eCommerce / GetShopped

For years, WP-eCommerce was the king – well, it was pretty much the only eCommerce platform for WordPress. At some point along the line, something went wrong. It was rebranded as GetShopped – I don’t know if it was ever any good, but reports of “it just doesn’t work” or “full of bugs” seem all too frequent in the support threads.

If you find one their listed features particularly appealing, then by all means try your luck. That seems unlikely though, since even the most basic of things like multiple product images are locked behind the $47 “gold cart upgrade”. I can’t find an awful lot of themes for this plugin, the number of premium upgrades is quite pathetic and, to be honest, the GetShopped.org website strikes me as completely amateur. The showcase page is full of broken images, presumably from sites that began using their plugin and are no longer trading. It’s not exactly a good sell.

Avoid WP-eCommerce at all costs; I’ve included in this list as a warning only.


At a base price of $75 per site license, shopp can be off-putting for most. Shopp does however integrate fairly easily with existing themes – albeit in a basic fashion. See the demo here.

Here’s a full review of the shopp system if you’re interested – I haven’t tried the system myself, because frankly I’m not prepared to pay for something I can get for free elsewhere. The one included featured I haven’t seen elsewhere is Google Checkout, in addition to the typical PayPal gateway.


At $25/month, Cart66 certainly isn’t cheap, and wouldn’t be a good match if you’re just testing the water for your product. It is however unique in it’s a cloud-hosted checkout service – removing the need for SSL certificates and PCI-compliance if you’re handling credit card payments, providing peace of mind and rock solid security.

Other than that, it’s strengths appear to be with membership based sites, like the ability to drip digital content. Products are placed within the confines of regular WordPress posts, as opposed to a new custom post types; so it’s perfect if you just have a few products you want interspersed with your blog. Cart66 themselves have written a great summary of the main differences and similarities to WooCommerce on their blog. You will be more limited in terms of customising shop functionality, but you’ll still have the WordPress backbone.


I’ve recommended JigoShop in the past, but times have changed. JigoShop began as a fork of the WooCommerce code a few years ago: that means some of the developers weren’t happy with the direction things were taking, so they took the code and started to make it their own. Functionally it’s therefore quite similar to WooCommerce – the same basic template files and core features etc – but plugins are not compatible. Though not particularly flawed – I’ve never come across any major bugs – Jigoshop is let down by an ageing interface and lack of documentation. There’s a reasonable variety of third party plugins, but the level of support for those varies.

SkyVerge offers a comparative review of JigoShop vs WooCommerce and comes to the same conclusion as I have: just use WooCommerce. JigoShop isn’t inherently bad or broken: it’s just not as good as WooCommerce is now.

My Choice: WooCommerce

Though it has grown to be rather a complex beast – in many ways as complex as WordPress itself – WooCommerce has a thriving developer community and therefore a lot of support behind it. Maybe this is just personal preference, but the admin interface seems like the most polished of any I’ve tried – and, as yet, I haven’t come across any major bugs.

On the front end, WooCommerce comes with an awful lot of “out of the box” bang for your (free) buck, such as a choice of sidebar widgets like top rated products, recently viewed and a price filter. With the backing of WooThemes, premium plugin support is also top-class and the documentation is far superior in my experience. The company has a lot of experience building their WooFramework, plugins and themes – so you know you’re in good hands.

ThemeForest has more themes listed for WooCommerce than any other WordPress-based eCommerce platform by a factor of 10, so there’s a good chance you’ll find something to your liking. Although most of these systems will integrate with existing themes, to get the best style you do really need to go for something custom built with eCommerce in mind.

This also seems like a strong indication to me that the community at large has settled on WooCommerce as the standard for WordPress eCommerce. While there may be newer plugins that come along with shiny new features, WooCommerce is established, supported, and solidly reliable. The only downside to WooCommerce is that the extensions are quite pricey (they come with 1 year of updates and support) – with all the included features, you probably won’t need that many though.

Choice is always nice, but sometimes you just want something that will work. If you’re happy with my WooCommerce recommendation, I can walk you through the complete process of setting up shop on MediaTemple Grid Service hosting, in my free guide to starting an online business, available to read online or download. It covers everything from installation, adding products, optimisation and SEO considerations.

I’m not affiliated with WooCommerce in any way: I simply choose to use them for my own shops, and like the system.

Image Credits: Quinn Dombrowski Via Flickr

5 Useful Resume Sites for Preparing a CV That Gets Read in 2018Get Deeper Search Insights For Your Site With Webmaster Tools Search Queries

WooCommerce and WordPress have become a powerful combination for online commerce. Leveraging these two is the perfect combination for selling physical products, digital goods, and services online. It's certainly no accident that it has become "the most customizable eCommerce platform for building your online business."

But having the most awesome WooCommerce storefront and the best products may not be all you need to find online business success. You may want to consider an affiliate program to help spread the word and get your business in front of as many eyes as you can.

Let's take a quick look at some of the best affiliate WooCommerce plugins and how they compare.

Affiliate WooCommerce Plugins You're Looking For

The following affiliate WooCommerce plugins are what you would usually find in an affiliate solution. There is some deviation among these, but nothing too extreme. You'll find differences in their feature sets and approaches. From simple to robust, to earning points to multilevel referrals, these are the affiliate WooCommerce plugins you were probably looking for.

Ultimate Affiliate Pro WordPress Plugin

Let's start with the Ultimate Affiliate Pro WordPress Plugin.

It is easily one of the most robust affiliate WooCommerce plugins as it is integrated with WooCommerce, Easy Digital Downloads, PayPal, and Stripe, and it includes a robust feature set to get your own affiliate program up and running.

You'll find all sorts of useful features such as:

  • performance bonuses and banner management
  • unlimited affiliates and special offers
  • rankings and commission levels
  • referrals and social shares
  • PayPal and Stripe Payouts
  • and much, much more

This is one of the best affiliate WooCommerce plugins you'll find on Envato Market.

If this all wasn't impressive enough, this also includes free login, register, and account page templates; and connects with the top email marketing platforms like MailChimp, Constant Contact, and many more.

Ultimate Affiliate Pro WordPress Plugin is the ultimate affiliate WordPress plugin.


If you're looking for something a little more WooCommerce centric that offers a unique approach to affiliates, here's a WordPress plugin you'll want to check out.

"Your users and visitors can customize the look of the products’ widget to place it into their own web sites and pages by simply copying a line of code into their web pages."

So instead of providing an affiliate link, you can make a widget generator for users to create custom snippets to be placed and embedded into their website for referrals.

Features include:

  • place your widget generator with a simple shortcode
  • add to cart button widget option
  • visual widget options
  • and more

The Woocommerce-Probox takes a clever approach, taking your affiliate program beyond the affiliate link.

WooCommerce Multilevel Referral Plugin

Interested in building a strong referral chain?

The WooCommerce Multilevel Referral Plugin allows affiliates to earn credit points while their followers purchase your products from the existing online store.

Build your affiliate perks through sales.

Features you'll find here:

  • set custom credit and redemption limits
  • full admin reporting of registered users
  • global or product specific settings
  • shortcode support
  • and much more

This is a multilevel referral system for WooCommerce, something that's outside of the typical affiliate transactional system.

WooCommerce Multilevel Referral Plugin is unique in approach and may be exactly what you're looking for.

SUMO Affiliates - WooCommerce Affiliate System

The SUMO Affiliates - WooCommerce Affiliate System is simple and straightforward.

Its approach is on point:

"...logged in users can apply and become Affiliates and promote the products in the site. Whenever a user purchases a product by using an Affiliate Link, the Affiliate associated with the link will earn commission for the purchase."

This solid solution works with WooCommerce supported themes and also includes:

  • CSV export for unpaid commissions
  • translation and WPML ready
  • affiliate cookie validator
  • affiliate link generator
  • highly customizable
  • affiliate applications
  • affiliate dashboard
  • and much more

If you're just looking for an affiliate WooCommerce plugin, look no further.

The SUMO Affiliates - WooCommerce Affiliate System hits all the right marks.

Add Some Amazon?

WooCommerce is an excellent platform for selling digital and physical products with WordPress. Adding an affiliate system is an excellent way to increase your reach around the web and reward those who are funneling more sales your way.

But what if you sold your own products and became an affiliate yourself?

RelaZone - Related Amazon Products

By using the RelaZone - Related Amazon Products affiliate WooCommerce plugin, you can advertise Amazon related products with your WooCommerce products.

This solution can be used on any WordPress site, blogs included, but this solution could be a great way to augment your own products.

Features include:

  • post, page, store product display options
  • six front-end templates included
  • Amazon Affiliate compatible
  • link products to keywords
  • 90-day cookies
  • and more

Get some Amazon affiliate traffic on your WordPress site with RelaZone - Related Amazon Products.

Going Fully Affiliate

I've always thought of WooCommerce as being a physical and digital marketplace for those creating a product or offering a service.

But that's not what it is limited to. It can also be used for affiliates.

Let's face it, Amazon and other marketplaces are full of everything. So what if you offered a niche of particular products? A curation of the tidal wave that comes your way with every product search?

By using the power of WordPress, WooCommerce, and some of the following plugins, you can create a niche portal that has the look, feel, and convenience of a WooCommerce shopping experience, while serving users products from Amazon, Walmart, and others.

WooAffiliates - WordPress Plugin

Of all the affiliate WooCommerce WordPress plugins, this is the most robust of the bunch.

WooAffiliates - WordPress Plugin draws from some of the biggest online names, including Amazon, eBay, and our very own Envato Market.

Earn commissions from all, some, or simply one. Features include:

  • easy product import
  • advance search
  • geotargeting
  • bulk import
  • and more

Join the biggest affiliate networks and then get started with the WooAffiliates - WordPress Plugin.

WordPress Monetize Now

You're using Envato right now. You've searched and found your favorites, so why not build out your own affiliate site?

You'll want to use WordPress Monetize Now.

"It also connects to your Envato account and right in your WordPress admin you’ll have all the statistics of your account and the last statement."

Features include:

  • for both Envato authors and non-authors
  • all-in-one shortcode generator
  • official Envato API v3
  • real-time stats
  • and more

WordPress Monetize Now will help you monetize now!

WPCJ Pro - WooCommerce CJ Affiliate WordPress Plugin

WPCJ Pro - WooCommerce CJ Affiliate WordPress Plugin will convert your WooCommerce store into an affiliate website by CJ.com.

Some features include:

  • cron job scheduling
  • automatic import
  • import options
  • and more

Are you a CJ affiliate?

WPCJ Pro - WooCommerce CJ Affiliate WordPress Plugin is your best bet.

Walmart to WooCommerce Affiliate

Just behind Amazon, you've got another big player in the online commerce and affiliate game: Walmart.

Wire up your affiliate WooCommerce store with the easy to use Walmart to WooCommerce Affiliate plugin.

"Earn Commission by redirecting to Walmart from your WooCommerce site using Walmart affiliate link share id."

Import products from Walmart into your WooCommerce site based on keyword search.

It's that simple.

If you're interested in building your own Walmart affiliate store, Walmart to WooCommerce Affiliate is exactly what you want.

WooCommerce eBay Product Import Manager

WooCommerce eBay Product Import Manager sets up your affiliate site using the eBay Affiliate with eBay Partner Network.

Import products with

  • item and category URLs
  • store and seller name
  • keyboard
  • IDs
  • and more

Start earning commission as an eBay affiliate with WooCommerce eBay Product Import Manager.


Offering an affiliate program for your products and services is an excellent way to leverage grassroots advertisers and help identify where you may want to give more attention. Envato Market offers some solid and unique solutions that are worth serious consideration.

Diving into this comparison of the different affiliate WooCommerce plugins, I was surprised to find affiliate WooCommerce plugins that were built with affiliates in mind. It was honestly something I had never thought of before.

If you're looking to start your own affiliate program or you're an affiliate yourself, you're likely to find the best affiliate WooCommerce plugin here.


Leave a Reply

Your email address will not be published. Required fields are marked *