How To Set Out A Cover Letter Australia

By Kate Southam, Editor of careerone.com.au.

The thought of writing a resume fills many people with dread. However, all you need is a plan that covers both lay out and content. CareerOne's website editor and Ask Kate columnist, Kate Southam passes on the advice from the experts.

The plan below should help you produce a resume that is easy to read and packed with facts employers want to know.

Contact details

Centre contact details at the top of the page. Include name, address, phone number, mobile and email. Make sure your name and phone/email contacts are on each page just in case the pages get separated after being printed out in hard copy. Only use professional-sounding email addresses. Emails used by couples or zany nicknames like evilpixie@ should be replaced. This is a marketing document promoting you so use some variation of your name.

Birth date and marital status

You are not legally obliged to include either detail. Including marital status in this day and age just looks plain weird to me. As for age, MANY recruiters advise against it - there is just too much age prejudice out there. However, if you think displaying your birth date would be an advantage to you, then go ahead.

Lay out

Again, this is really open to debate but the best advice I've heard is “keep it simple”. Font style should be easy to read like 11 point Times New Roman or Arial. I've noticed many candidates use a table format but I find this wastes a lot of space and thus creates more pages. Centring contact details and your Career history or Career summary (see next section) is fine and then placing the other information flush left.

Bold for headings is easier to read than bold and underline (overkill). Use dot points if you want, but just the one type. I have seen resumes with a variety of dot points. Also avoid colours. The content of the resume is the most important thing.

Summarising your strengths upfront

You can do this two ways. Either via a list of Key Strengths represented as dot points or by creating a section under a heading like Career Profile.

Key Strengths

Based on my conversations with recruitment consultants, a Key Strengths area represented with dot points is the popular option. The aim of the section is to give the person reading your resume a quick snapshot of what you have to offer so they place you in the short list pile.

For example:

  • High level computer skills including Excel, Word and Powerpoint.
  • Five years experience in customer service both face-to-face and phone based.


And you fill in the rest. As a guide, four to six points is good but there is no real rule. Another tip, be specific. I see a lot of “Excellent Communication Skills” but what does that mean? Try:

  • Excellent written and verbal communication skills acquired via study and customer service work.


Career Profile, Career Overview, Career Summary, Career Objective?

Many people start a resume with a Career Objective. I think this is fine for school leavers or recent uni grads. For the rest of us, a Career Profile or Career Overview might be better.

A Career Objective details what you expect an employer to do for you. Employers want to know what you are going to do for them. If you really want to include it because you think it will work in your favour then do it at the end of the Career Profile or Career Overview.

For example, "While currently a product manager, my career goal is to move into general management".

A Career Overview should provide the reader with a quick preview of what he or she will find in your resume. It is there to make sure they actually read through your resume. It should be a few sentences and written as one paragraph. It should include a smattering of your professional, academic and industry training. Some personal attributes are optional. As stated, your career goal could serve as the last sentence.

For example:

Career Overview

A sales management professional with seven years' experience in the media industry, I have worked on newspapers and in web and television environments. I have a proven track record of developing new business and motivating teams to consistently exceed targets. I've recently completed a Masters of Business Administration and am now seeking a new professional challenge.

By the way, the example above is totally made up, but you get what I mean.

Also, avoid airy, fairy statements. Ian Napier of Flexiforce says that if a sentence doesn't contain factual information, ditch it.

For example, Mr Napier has seen more than a few candidates describe their career goal as "to utilise my skills in a professional environment for the mutual benefit of myself and employer".

"I hate that line," Mr Napier says. "Where is this sentence coming from? It is stating the obvious and tells me nothing."

Professional history

Outline your career history in reverse chronological order.

The structure to follow for each role is:

Job title, employer, dates, what you did, for whom and when.

Description of employer

This is appropriate for those coming from overseas or in cases where the company might be largely unknown. Organisations like IBM, News Limited, Suncorp or the big banks, to name a few examples, will need no explanation.

I read a resume from a candidate with fabulous IT experience gained while working for the largest children's hospital in India but he didn't say that. The hospital name, without that description, might not ring any bells with an IT hiring manager in Australia.

Responsibilities

People make the mistake of believing the more responsibilities listed the better. Include only the key things you were "responsible" (accountable) for. Don't list every single thing you did. I have seen CVs where people include: "Attended a weekly team meeting" So what? "Chairing" the weekly team meeting is a responsibility. See the difference?

Achievements

Up to three per job is good and be specific. List the things that you did that you were not paid to do. Items would include staff awards and special commendations. Also ideas you put forward, scoped out or helped to implement that led to a cost saving or an increase in revenue or delivered new clients or resulted in higher levels of customer service or time efficiencies. The key here is results.

Please note meeting a target is not an achievement - it's doing what you are paid to do. Exceeding a monthly target is an achievement.

Achievements show potential hirers what you are made of and what they can expect you will do for them.

Indent your achievements by one tab on your resume to make them stand out.

Example of a professional history item using the above lay out (again, purely made up):

Customer services manager, A-1 Clothing Care Service, October 1999 - present day.

About A-1:

First opened for business in November 1999, the company provides a national telephone and email consumer service to the end users of its 35 fashion retail or design clients.

Responsibilities:

Manage a team of 30 call centre agents who advise consumers on garment care, product updates and where to purchase particular garments.

Update and distribute new research to call centre agents; manage technology suppliers.

Plan and project manage technology and service improvements.

Achievements:

  • Recruited, trained and established a start up team that was fully operational within a month - one week ahead of schedule.
  • Introduced technical efficiencies that resulted in an improved customer response time of 150 percent.
  • Worked with the sales team to create new products and services that resulted in a 40 percent increase in our customer base in 2004-2005.
  • Named Employee of the Year 2004

Follow this format for at least your last two to three jobs.

Plugging resume gaps:

Employers and recruiters don’t like mysteries so if you have been out of the workforce it is better to try and explain the gap in your resume.

One recruiter told me that as resumes are scanned, it is a good idea to write a short paragraph explaining the gap and inserting it into the right place in your career history. Remember, your career history is in reverse chronological order. Add in a line about any new skills or training you acquired.

So let’s say you are a mum returning to the workforce, you could write something like:

Home manager/full time mum - January 2006 - September 2009
Skills acquired: Excellent organisational skills, communication skills and the ability to multi task. During this time I completed both a MYOB course and a first aid certificate. I managed the books for my husband’s plumbing business and I created and managed the roster for volunteers at my daughter’s child care centre.

Marketing Manager - XYZ company - February 2001 - December 2005 About XYZ company: One line if the company is not well known.
Responsibilities: A few dot point lines Key Achievements: At least three dots points detailing not what you were paid to do but how you went beyond that. And the rest of your history in reverse date order. Candidates who have been full time carers could also use this method. Skills acquired would certainly include project management as well as communicating with a range of “stakeholders” from health care professionals and community workers to family members.

A more difficult gap to fill involves people coming back from severe illness. What you do in this instance is highly personal and I would advise getting the input of whatever organisation that relates to your life experience.

I can tell you that there is a lot of prejudice out there. For example, a survey of doctors with patients who had come back from depression found most would not recommend disclosure for their patients returning to work. So please get expert advice.

Education and Training

Start with your highest qualification first. Unless you are fresh out of school, leave your secondary school history out.

Education and Training section can cover university, TAFE training, industry courses, in-house courses, and any other professional training.

Professional Memberships

Include only those relevant to your career as well as an indication of how active you are in the organisation.

Referees

References/Referees come at the end. Names and phone numbers (not mobiles) are the most acceptable presentation. Add a sentence: "Written references available upon request"; if you wish.

Hobbies and interests

I have heard mixed views about the wisdom of including a "Hobbies and Interests" section. If you want to include it, place it before Referees.

Some career experts warn that the section could work against you if the reader dislikes or is threatened by the activities you list.

How long should my resume be?

For school leavers and those that have been in the workforce for a few years, two pages is fine but for everyone else three to five pages is advised. That is the advice from career experts like Amanda McCarthy of Brisbane, author of Resumes for Dummies and from Geelong-based business consultant Steve Gray.

“Both warn that hiring managers and recruiters want to see how your career has developed as well as some detail of your achievements, both what they were and how they added value to the business.”

“However, experts advising mature candidates say don't go back more than 10 years on your resume. You can include a paragraph under the heading “Other professional experience” if you want so you can mention earlier work of particular interest or relevance. Or you can provide a full summary of your professional history. You can end with the sentence: “Full resume available upon request.”

My last word

The structure above provides the potential employer with the information that he or she wants - in the correct order - to help them make the decision to interview or not.

No one gets a job based on the resume alone. The purpose of the resume is to get the interview, no more, no less. Send further questions about resumes to me via the Ask Kate link.

Good luck - Kate


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Get Some Inspiration from Our Cover Letter Examples

This page provides some great cover letter examples, which may help you to write your own cover letter, or help you to consider using our professional cover letter writing services.

Best Cover Letter Template

The best cover letter template will follow our recommended cover letter layout, if you would like to create your own cover letter, we also suggest you check out10 Steps for writing a cover letter.

Your cover letter is like a professional sales proposal to market your skills, knowledge and experience in the best possible light. Your prospective employers want the cover letter to be tailored to the job advertisement they have open.

View our other  Cover Letter Examples:

Check out our Cover Letter tips within our Vault:

If you’re interested to know more about cover letters, here are some more useful links:

 

Best Cover Letter Templates

The best cover letter template will follow our recommended cover letter layout, if you would like to create your own cover letter, we also suggest you check out10 Steps for writing a cover letter.

Your cover letter is like a professional sales proposal to market your skills, knowledge and experience in the best possible light. Your prospective employers want and demand for the cover letter to be tailored to the job advertisement they have open.

 

Timely Tip – If you’re scouting around the web picking up ideas on how to write your cover letter, we’d strongly recommend that you dramatically change anything you copy from the Melbourne Resumes website, as there’s a good chance that other candidates have copied from exactly the same cover letter samples and resume templates.

You don’t want to come across as looking like every other candidate……so write in your own style or contact Melbourne Resumes on 1300 979 890 for quote.  Our cover letter writing services start from just $150 for a high quality professional cover letter.

Employers see it as a dead give away if you have just used a generic cover letter to send your resume in. It screams that you aren’t that interested, but you thought you better send in a job application, just in case.

Many candidates overlook the importance of the cover letter, and just send out one generic cover letter to every job they apply for. This is a big mistake that may be costing them dearly. Don’t be like the herd of people that are generally lazy!

You cover letter needs to be presented in the same format that your resume or CV is formatted. We suggest you use open block format and use a professional and narrative writing style.

Your opening statement should grab the attention of the reader immediately within the first sentence. It should speak to the reader and tell them exactly why you are the ideal person for the job.

It should address each of the criteria listed in the job advert or in the job description, so the recruiter and/or hiring manager can clearly see that you have taken the effort to articulate exactly why you are definitely worth an interview.

Finally, a great cover letter will ensure that your resume is not only read but read in the best possible context, draw attention to the most relevant parts of your resume and make it clear why you should be interviewed!

Take the time to tailor your cover letter, or have a professional cover letter written for you.

If the job is worth applying for, then it’s worth writing a letter to tell them why you believe you are the best candidate for the job.

 

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